Category Archives: Tools

PLATFORMS (pt. 1) What Are They?

There has been a lot of discussion recently in the marketing world about platforms. More accurately, there have been lots of discussions that use the word “platform” but few that actually give it a useful definition.  Traditionally, the word is used both to describe a place that rises above the surroundings from which someone can [...]

The Perrys: Getting It Right!

Someone in the Perry’s camp is on it.  Monday night they streamed an event “live” on the internet from Gatlinburg.  A couple of weeks ago, videos were posted all over the internet of a song performed at Kyla Rowland’s event in Sevierville. Libbi has been “posting” stuff for their fans on Facebook several times a [...]