We all tend to think that people buy CD’s because they just love the music of their favorite artist or because of the message contained in certain songs. This is true but, in terms of artist marketing, this is only the tip of the iceberg.
People become attached to certain artists as a result of a [...]
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Category Archives: Serving Customers
Creating Experiences And Selling Souvenirs
The $10,000 Consumer Squeeze Play
So. We all thought the “album” was dead. P2P networks and iTunes, we thought, had consented to the consumer preference for songs over albums. Now Apple and it’s major (secular) label partners are trying to walk it back.
For $10,000 per title, a major label can buy the opportunity to force consumers to buy album-only [...]
Attention and Permission
As an artist, how much of your time, energy, and money would you say goes into trying to get people to buy your CD’s, play your songs on the radio, book you, etc. Getting the “attention” of buyers these days is hard and something that we usually have to purchase in some form or [...]
Value And The Poverty Mentality
There is a widely held belief in our genre that degrades both the value of the artist and the level of support that fans will indulge. That belief is that our fans live lives of economic struggle and are not willing or not able to support the artists’ work at a level equivalent to other [...]
Customer Attention: Your Best Asset
A couple of weeks ago I got my radar on a new book I wanted to buy. I thought about ordering from Amazon but didn’t want to wait for it. But then I found myself day after day not finding time to get to a store either. Finally, one night, I found myself free of [...]
