There are so many valuable sources now about new music business analysis and idea creation, it is hard to keep up. For those of you who may have missed them and may want to see, here’s a few that I’ve found useful and interesting. (And if you notice the “full story” dates, some aren’t even [...]
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Category Archives: Marketing
Creating Experiences And Selling Souvenirs
We all tend to think that people buy CD’s because they just love the music of their favorite artist or because of the message contained in certain songs. This is true but, in terms of artist marketing, this is only the tip of the iceberg.
People become attached to certain artists as a result of a [...]
PLATFORMS (pt. 2) Your Platform
If the value of renting the use of traditional platforms (magazines, newspapers, agencies, radio, etc.) is becoming shaky, then just how is the artist going to reach fans with messages and products. Going forward, this is the most important question any artist has to answer. Simply put, here are four options:
Build, own, control, and maintain [...]
PLATFORMS (pt. 1) What Are They?
There has been a lot of discussion recently in the marketing world about platforms. More accurately, there have been lots of discussions that use the word “platform” but few that actually give it a useful definition. Traditionally, the word is used both to describe a place that rises above the surroundings from which someone can [...]
The $10,000 Consumer Squeeze Play
So. We all thought the “album” was dead. P2P networks and iTunes, we thought, had consented to the consumer preference for songs over albums. Now Apple and it’s major (secular) label partners are trying to walk it back.
For $10,000 per title, a major label can buy the opportunity to force consumers to buy album-only [...]
Let’s Talk Cake
Let’s talk cake for a minute. Everybody likes cake. Fewer people like to make cakes but most of those love to make them. Artists love to make cakes and offer them to people who like them. Artists are the bakers (creators) and their audiences are the eaters enjoying (hopefully) your cake. What [...]
Attention and Permission
As an artist, how much of your time, energy, and money would you say goes into trying to get people to buy your CD’s, play your songs on the radio, book you, etc. Getting the “attention” of buyers these days is hard and something that we usually have to purchase in some form or [...]
Value And The Poverty Mentality
There is a widely held belief in our genre that degrades both the value of the artist and the level of support that fans will indulge. That belief is that our fans live lives of economic struggle and are not willing or not able to support the artists’ work at a level equivalent to other [...]
The Perrys: Getting It Right!
Someone in the Perry’s camp is on it. Monday night they streamed an event “live” on the internet from Gatlinburg. A couple of weeks ago, videos were posted all over the internet of a song performed at Kyla Rowland’s event in Sevierville. Libbi has been “posting” stuff for their fans on Facebook several times a [...]
Customer Attention: Your Best Asset
A couple of weeks ago I got my radar on a new book I wanted to buy. I thought about ordering from Amazon but didn’t want to wait for it. But then I found myself day after day not finding time to get to a store either. Finally, one night, I found myself free of [...]
