David Murray has created what I think is a useful discussion about the decreasing number of dominating radio singles in the Singing News radio charts (here and here). I would just add a couple more “reasons” for this (before I take off from his discussion). We have now half as many radio stations and less [...]
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Category Archives: Concepts
For Those Who Have Eyes…
There are so many valuable sources now about new music business analysis and idea creation, it is hard to keep up. For those of you who may have missed them and may want to see, here’s a few that I’ve found useful and interesting. (And if you notice the “full story” dates, some aren’t even [...]
Creating Experiences And Selling Souvenirs
We all tend to think that people buy CD’s because they just love the music of their favorite artist or because of the message contained in certain songs. This is true but, in terms of artist marketing, this is only the tip of the iceberg.
People become attached to certain artists as a result of a [...]
PLATFORMS (pt. 2) Your Platform
If the value of renting the use of traditional platforms (magazines, newspapers, agencies, radio, etc.) is becoming shaky, then just how is the artist going to reach fans with messages and products. Going forward, this is the most important question any artist has to answer. Simply put, here are four options:
Build, own, control, and maintain [...]
PLATFORMS (pt. 1) What Are They?
There has been a lot of discussion recently in the marketing world about platforms. More accurately, there have been lots of discussions that use the word “platform” but few that actually give it a useful definition. Traditionally, the word is used both to describe a place that rises above the surroundings from which someone can [...]
Let’s Talk Cake
Let’s talk cake for a minute. Everybody likes cake. Fewer people like to make cakes but most of those love to make them. Artists love to make cakes and offer them to people who like them. Artists are the bakers (creators) and their audiences are the eaters enjoying (hopefully) your cake. What [...]
Value And The Poverty Mentality
There is a widely held belief in our genre that degrades both the value of the artist and the level of support that fans will indulge. That belief is that our fans live lives of economic struggle and are not willing or not able to support the artists’ work at a level equivalent to other [...]
Brands, Tribes, And “New Marketing”
The word “tribe” is from the lexicon of the “new marketing” world. “Brand” is is a word used by both “old” and new marketing people–but with different meanings. In the “old” marketing world, “brand” is a name that has become fixed in the public mind as a result of lots of money thrown at incessant [...]
Iceboxes, Refrigerators, Victrolas, and iPods
Part 1 (Iceboxes And Refrigerators)
Finding ways of extending the usable life of perishable foods has been a goal of humankind for centuries. In the 1800’s we began the practice of cutting out large blocks of ice from frozen lakes, transporting them by rail to cities, breaking them into smaller blocks and distributing them by horse-and-buggy [...]
