Author Archives

Amazing Grace — Fair and Balanced

Today is the day. Halloween.  The Amazing Grace Baptist Church in Canton, NC will be celebrating the holiday with a book and music burning. Fox News broke the story last week and it has since been picked up by other media outlets. Here’s the story:

A statement on the church’s website (which is now back up) [...]

Does Airplay equal Earplay?

David Murray has created what I think is a useful discussion about the decreasing number of dominating radio singles in the Singing News radio charts (here and here).  I would just add a couple more “reasons” for this (before I take off from his discussion).  We have now half as many radio stations and less [...]

For Those Who Have Eyes…

There are so many valuable sources now about new music business analysis and idea creation, it is hard to keep up.  For those of you who may have missed them and may want to see, here’s a few that I’ve found useful and interesting. (And if you notice the “full story” dates, some aren’t even [...]

Creating Experiences And Selling Souvenirs

We all tend to think that people buy CD’s because they just love the music of their favorite artist or because of the message contained in certain songs. This is true but, in terms of artist marketing, this is only the tip of the iceberg.
People become attached to certain artists as a result of a [...]

PLATFORMS (pt. 2) Your Platform

If the value of renting the use of traditional platforms (magazines, newspapers, agencies, radio, etc.) is becoming shaky, then just how is the artist going to reach fans with messages and products.  Going forward, this is the most important question any artist has to answer.  Simply put, here are four options:

Build, own, control, and maintain [...]

PLATFORMS (pt. 1) What Are They?

There has been a lot of discussion recently in the marketing world about platforms. More accurately, there have been lots of discussions that use the word “platform” but few that actually give it a useful definition.  Traditionally, the word is used both to describe a place that rises above the surroundings from which someone can [...]

The $10,000 Consumer Squeeze Play

So. We all thought the “album” was dead. P2P networks and iTunes, we thought, had consented to the consumer preference for songs over albums. Now Apple and it’s major (secular) label partners are trying to walk it back.
For $10,000 per title, a major label can buy the opportunity to force consumers to buy album-only [...]

Selling CD’s ?

The Future Of Music Coalition held a convention in Chicago this week. An attendee and writer for CNET News, Mat Rosoff, penned an article for CNET entitled “Selling CD’s Is No Way To Make A Living.”
Here’s an excerpt from his article:
“According to a report in the Chicago Tribune, a speaker at the Future of Music [...]

Back (to the future)

Yes, thanks to all who have encouraged me, I am back from my fear engendered more or less forced sabbatical.  Definitely a learning experience but one I am not anxious to repeat.
I learned: that a lot of people really understood the need to have conversation on difficult topics and did think through to their own [...]

Can We Talk?

Last week I posted a blog here inviting conversation on a controversial subject. I opened the conversation by saying
“The discussion is now open and public.  Everyone gets to have an opinion and hopefully, some of those will be backed by serious thought and serious spiritual self soul-searching.”
I wanted discussion with other Christians on a difficult [...]