Let’s talk cake for a minute. Everybody likes cake. Fewer people like to make cakes but most of those love to make them. Artists love to make cakes and offer them to people who like them. Artists are the bakers (creators) and their audiences are the eaters enjoying (hopefully) your cake. What kind of cake do you like to bake the most? Is it the kind people just love? How many kinds are you willing to offer? (Maybe add brownies or cookies?) Do you offer different cakes to different audiences? Do you know what the favorite cake is of every single person who follows you? Why not? How could you find that out? Is there a kind of cake you could offer that might attract people who don’t like the cake you’re offering now? If you knew what that kind was, would you try to offer it?

Now let’s talk cake ingredients. Cake has to be sweet. Could be refined sugar, brown sugar, powdered sugar, honey, or even molasses, or some combination. Your music is the sweetener. The cake(s) you can offer depend on the sweetener(s) you use and that has an effect on whether people like your cake. Repeat, it “has an effect” but it is not the whole cake!

This brings up a major question about who you are / what are you offering. You are offering cake, not just a sweetener (music). You are offering a whole bunch of ingredients in that cake. What are they? Almost no one thinks about this. What you are offering people is a mixture of ingredients, not just the sweetener.

When you understand and can name all the ingredients (beyond the sweetener) that make up your “cake”, you will begin to know why people REALLY follow you. Then you can serve needs.